Internet Association Releases Privacy Framework Principles

Privacy issues

The Internet Association (IA), a tech association whose members include Amazon, Google and Microsoft, today released its list of six principles–transparency, controls, access, correction, deletion and portability–that the group says should guide future Federal-level privacy legislation and regulation.

“IA member companies understand that continuous improvement to both products and regulation are important and necessary for a thriving internet,” said Internet Association President and CEO Michael Beckerman in a statement.

The group also emphasized the importance of individuals’ ability to control their own information “except where companies have a legitimate need or legal obligation to maintain it.”

IA also released a list of its preferred components for a national privacy framework, including a call on the Federal government to foster security and privacy innovation and “not prevent companies from designing and implementing internal systems and procedures that enhance the privacy of each individual’s personal information.” IA also called for a national privacy framework and data breach notification law that preempts state regulations, creates a risk-based framework consistent with the Federal Trade Commission’s data security order provisions and unfairness standard, and uses a performance standard-based approach that avoids a prescriptive standard.

The call for a national privacy framework that preempts state laws follows the U.S. Chamber of Commerce’s request for a similar law. “The internet industry supports an American approach to federal privacy legislation that is consistent nationwide, proportional, flexible, and encourages companies to act as good stewards of the personal information provided to them by individuals,” IA said today.

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