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Rethinking Customer Experience to Achieve Mission Readiness
Rethinking Customer Experience to Achieve Mission Readiness

The Department of Defense (DoD) is advancing efforts to enhance user experience (UX) and customer experience (CX) as strategic drivers of mission effectiveness.

This initiative prioritizes the integration of UX and CX across people, processes, and technology, with a focus on enhancing overall user experience throughout the DoD. Achieving meaningful progress requires more than technical upgrades, it demands a cultural shift in which leadership and technical teams adopt a total user experience mindset.

Download this issue brief from Maximus to learn how embracing this mindset enables innovation, supports digital transformation, and helps unify efforts across the DoD’s vast and distributed enterprise.

 

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